Spotify is an online music and audio sharing service founded by Daniel Ek.
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It’s the largest online music streaming services provider, having more than a 360 million daily active users, including 170 million paying listeners, as of September 2010. Its mission is to bring artists and music to people through the Internet, and not just up the street. The company was founded by college dropouts who wanted to make something that would last for the long term rather than a flash in the pan. The company was sold to music industry giants Pandora in August 2010.
In November 2010, it was revealed that Pandora, which had bought spotify for a reported seven million dollars, planned to increase its subscription fee by two percent a month. This would increase the number of paid subscriptions to nearly a hundred and forty million worldwide. At the time, no details were given as to what would replace the free spotify account.
On December 5th, spotify was officially updated to version 3.0. This upgrade brought a number of new features and music types. Among the additions are over a hundred new and featured songs, a music library feature which allows users to listen to music from any country and categorized by genre, and a video-sharing and bookmarking feature. A month later, on December 14th, spotify was officially launched to the public and has gained wide popularity within music circles and online social communities.
On December 14th, it was announced that Pandora and spotify will be merging into one company. The integration is part of Pandora’s broader strategy to expand its paid subscriptions into additional countries, and also expand its free music streaming service into new regions. On December 17th, it was announced that Pandora will begin to support the new application platform of Google. This means that beginning in January of next year, users of both applications will be able to access each other’s data and listen to the tunes. By the end of March, it was estimated that over thirty percent of all music lovers will take advantage of this new partnership.
On January 4th, it was announced that Pandora will now exclusively be available on the iPhone and iPod Touch. This is part of an ongoing effort by Apple to revamp its own mobile operating system. In late December, it was reported that the company’s planned revamp of its mobile operating system will include an in-built version of spotify. A number of developers have already begun making apps for the Apple mobile devices, and many more are expected to be added soon.
In no uncertain terms, it is clear that Apple is working on ways to give the company’s mobile platform a distinct advantage over its competitors. Apple’s recent acquisition of Beats, an internet music app, was meant to do just that. It gave the company a foothold into the ever booming world of mobile apps and the like, and now it appears as if it has successfully done so. The purchase of spotify, therefore, opens up a whole new phase in which the company can compete with its other competitors.
This is great news for consumers. They have finally got a premier spot where they can go and search for songs and then enjoy them instantly. Their new service will also provide features that no other service currently offers. For example, you will be able to listen live to your favorite artists and play their music right through your SIRI mobile phone. The spotify business model is something that has already attracted a number of high-profile entrepreneurs, and we can only expect this to increase in the coming months.
In the coming years, we can expect a number of major changes in the way that we do business on the web. We will most certainly see more partnerships and acquisitions involving leading companies in the tech industry. However, until such time, we can expect the spotify acquisition to open up a lot of opportunities for spotify users. With the acquisition of spotify, Google is opening up a door that will allow users to enjoy their services on the go. Whether they will utilize the newfound freedom and use the power of the spotify mobile app to generate revenue is yet to be seen, but it seems as if it is in everyone’s best interest to give it a try.
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